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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
| Topic 2: Lead Management | 24% | - Scoring and grading: definition and management - Completion actions - Segmentation rules - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Automation rules: components and use cases - Page actions |
| Topic 3: Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Topic 4: Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
| Topic 5: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 6: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?
A. The prospect will be also be removed from the recipient list of the program.
B. The prospect will continue on the engagement studio program onto step 5.
C. The prospect will begin the engagement studio program again on step 1.
D. The prospect will continue on the engagement studio program onto step 6.
Question 2
What information can you access on the Prospect List?
A. Date of when prospect converted from a visitor
B. Prospect's Company
C. Prospect's Grade
D. Prospect's Email Address
E. Prospect's Name
F. Date of prospect's last activity
G. Prospect's Score
H. Prospect's Title
Question 3
LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?
A. Total Submissions
B. Total clicks
C. Conversions
D. Unique Submissions
Question 4
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer
A. Segmentation rule and completion action
B. Dynamic list and automation rule
C. Automation rule and completion action
D. Completion action and dynamic list
Question 5
A marketing user has created an email content record using the enhanced Pardot email experience.
How can they send this email in an engagement program?
A. Convert the email content record to an email template.
B. Select the desired engagement program from the email
C. Activate the email for use in automation.
D. Copy the email HTML and recreate it as an email template Pardot.
Solutions:
| Question 1 Answer: D | Question 2 Answer: B,C,E,F,G | Question 3 Answer: D | Question 4 Answer: C | Question 5 Answer: A |
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