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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question #1
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A. Make sure the files are placed in the correct subfolder within the SFTP
B. Use the exact file name used for the trigger in the Import File Activity
C. Make sure the team has a date stamp to avoid duplication
D. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

Question #2
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?

A. Image URLS are wrapped with the appropriate brand URL
B. The out-of-the-box profile center will display NTO branding
C. A different click domain can be used for each brand
D. A Dedicated IP is automatically warmed up

Question #3
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A. Marketing Cloud Connect
B. AMPscript for Marketing Cloud
C. Parameter Manager
D. Google Analytics 360

Question #4
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

A. SQL
B. CSS
C. HTML
D. AMPscript

Question #5
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?

A. Use Web and Mobile Analytics.
B. Link a Google Analytics Account.
C. Configure Parameter Manager.

Solutions: