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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A. Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
B. Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
C. Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.
D. Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.

Question 2

The corporate communication function in a large corporation should report to which business unit?

A. Marketing and Advertising
B. CEO or other top executive
C. Investor Relations
D. Human Resources

Question 3

A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A. Recognize employees who submit the largest number of innovative ideas in company media.
B. Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
C. Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
D. Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.

Question 4

Which of the following is MOST important for the successful integration of the communication function into an organization?

A. A mandate from senior leadership
B. A comprehensive communication strategy
C. A cross-functional communication committee
D. A detailed brand outline

Question 5

A communication manager has been employed at a technology company following its recent acquisition by a global conglomerate. The acquisition involved significant retrenchments (25% of the 5,000-strong local staff), as well as the addition of new and young staff who are based in 12 countries, all using different technology systems and infrastructure. A new chief executive officer (CEO) has been appointed through an external executive placements agency, and she has hired the communication manager to establish a communication department and new communication strategy for the business. Which of the following poses the biggest immediate challenge to achieving effective communication within the business?

A. The generation gap, since most new employees are younger than senior management
B. Geographical spread resulting in reaching people in many different countries, all using different technology platforms
C. Cultural and language differences which may exist across the 12 countries
D. Attitudes and opinions of all employees towards the new CEO and management team following the acquisition and retrenchment

Solutions: