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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Evaluate email design elements and techniques for effective campaigns - Differentiate elements that impact message deliverability |
| Topic 2: Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Topic 3: Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
| Topic 4: Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
| Topic 5: Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
A. A/B Testing
B. Einstain Engagement Activities
C. Path Optimizer
Question 2
A marketingspecialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?
A. Automation Studio Email Activity
B. User Initiated Send
C. Multi-Step Journey
Question 3
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
A. In the Data Extensions folder with sharing enabled
B. In the Synchronized Data Extensions folder
C. In the Shared Data Extensions folder
Question 4
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?
A. Automation studio and Query Activity
B. Journey Builder and Engagement Split
C. Salesforce CDP and Einstein Engagement Scoring
Question 5
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
A. AMP script Search Functions
B. Personalization Strings
C. Enhanced Dynamic Content Blocks
Solutions:
| Question 1 Answer: C | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: A |
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