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SAP Certified Application Professional - Marketing with SAP CRM 7.0 : P_CRMMKT_70

Exam Code: P_CRMMKT_70

Exam Name: SAP Certified Application Professional - Marketing with SAP CRM 7.0

Updated: Sep 05, 2026

Number: 100 Q&As with Testing Engine

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SAP P_CRMMKT_70 Exam Syllabus Topics:
SectionWeightObjectives
Segmentation and Target Groups25%- List Management
  • 1. Deduplication and data quality
  • 2. Import/export of contact lists
- Business Partner Segmentation
  • 1. Dynamic and static target groups
  • 2. Attributes and segmentation rules
Marketing Analytics and Reporting20%- Key Performance Indicators
  • 1. Marketing effectiveness metrics
  • 2. Campaign ROI and conversion rates
- Reporting Tools
  • 1. SAP CRM Analytics integration
  • 2. Standard and custom reports
Marketing Planning and Campaign Management30%- Campaign Lifecycle Management
  • 1. Response tracking and follow-up
  • 2. Campaign definition and execution
  • 3. Campaign types and templates
- Marketing Plans and Budgeting
  • 1. Budget allocation and monitoring
  • 2. Plan creation and approval processes
Personalization and Interaction10%- Personalized Marketing
  • 1. Interaction tracking
  • 2. Rule-based personalization
Master Data and Integration15%- Business Partner and Product Master Data
  • 1. Hierarchies and relationships
  • 2. Data maintenance and governance
- System Integration
  • 1. Integration with SAP ERP
  • 2. Data exchange and middleware
P_CRMMKT_70 Related Exams
P_LEWM_64 - SAP Certified Application Professional - Logistics Execution & Warehouse Management with SAP ERP 6.0 EHP4
P_SEMBCS_60 - SAP Certified Application Professional - Business Consolidation with SAP ERP 6.0
P-ADM-SEC-70 - SAP Certified Technology Professional - Security with SAP NetWeaver 7.0
P-SD-64 - ORDER FULFILLMENT WITH SAP ERP 6.0 EHP4
P_HCMTM_64 - SAP Certified Application Professional - HCM Talent Management with SAP ERP 6.0 EHP4
Related Certifications
SAP Certified Professional
SAP Certified Associate
SAP Certified Technology Associate
SAP Certified Application Specialist
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